Juju is a vibrant and friendly pet retail brand designed to celebrate the joy and companionship pets bring into our lives. The goal was to create a visual identity that feels warm, approachable, and memorable; appealing equally to pet parents and casual visitors.
The corporate identity for Juju was crafted to embody trust, warmth, and approachability — qualities essential for a pet retail brand. The visual system was built around a playful yet professional logo, complemented by a harmonious color palette inspired by nature and pet-friendly tones.
The result is a cohesive brand identity that not only stands out in the competitive pet retail market but also builds an emotional connection with customers, making Juju instantly recognizable and memorable.
